The custom way
Create an engaging way to discover your products, using interactivity and/or augmented reality. Have your customers visualise the different options directly from their phone or browsers. Make it tangible, keep it virtual.
Have your website show off in detail how your products are built and how users can use them.
Add the benefit of visualizing how your products can be customized. Remove the guesswork for your clients and allow them to see firsthand how their product will look.
Have a better way of showing your expertise or create an interactive 3D teaching support to keep your audience engaged.